Revenue (5 of 5): Dealing with Hard Times - John M. Leask II CPA/ABV, CVA

Revenue

Part 5 of a 5 part series

Warning Signs:

    • Falling profits (before owner’s compensation).
    • Falling owner’s compensation.
    • Falling or stagnant sales with falling profits

  • Rising expenses.
    • Cost of goods sold.
  • Decreased gross margin.
  • Significant adverse deviations from budget.

Steps to Improve: SELLING IN HARD TIMES

  • Adjust to changes in the economy; don’t do what you always did.
  • Cash in on hard economic times.
  • Repair services prosper in hard times; plan accordingly.
  • Do-it-yourself businesses prosper in hard times.
  • Small business start-ups increase in hard times.
  • Movers and car rentals grow in hard times.
  • People earning over $65,000 per year are less affected in hard times.

Back to The Business Doctor

>>Revenue (1 of 5): Sales / Profits
>>Revenue (2 of 5): Profitability
>>Revenue (3 of 5): Marketing to Grow
>>Revenue (4 of 5): Selling
>>Revenue (5 of 5): Dealing with Hard Times